Episode 92 of Everything Teams Phone Live explored Momentum’s new partnership with Clerk Chat and how advanced business messaging and RCS (Rich Communication Services) are reshaping customer engagement.
Why Messaging Matters More Than Ever
SMS and MMS are now the fastest-growing channels in business communication, outpacing voice and video. Customers expect instant, personal conversations with brands in the same way they connect with friends and family. Clerk Chat makes that possible by embedding conversational messaging directly into Microsoft Teams and Webex.
Momentum Messaging powered by Clerk Chat brings these capabilities to enterprises, creating experiences that feel seamless, familiar, and personal.
The Rise of RCS: Beyond Basic Texting
Traditional SMS has limits such as unverified numbers, plain text, and generic short codes. RCS addresses these gaps by providing:
- Verified and branded communication: Messages include the company name and logo, which reduces spam concerns.
- Interactive features: Buttons, carousels, calendar invites, and map integrations appear directly in the message thread.
- Automated support: Clerk Chat enables scheduling, CRM updates, and customer assistance without requiring manual steps.
A strong example comes from the Los Angeles Rams, who used RCS with Clerk Chat to launch their NFL season schedule. Fans received interactive, branded messages that allowed them to browse games and purchase tickets instantly. Engagement increased by more than 70 percent.
*Disclaimer: RCS messaging is available only for approved business use. Campaigns and use cases must meet carrier and industry requirements to ensure compliance and delivery.
Real-World Business Applications
Messaging use cases extend across industries:
- Healthcare staffing: Traveling nurses can receive shift reminders, training deadlines, and timecard notifications without relying on email.
- Retail and automotive: Dealerships can promote test drives or financing applications through branded, image-rich messages with direct action buttons.
- Field services and logistics: Drivers and technicians can receive gate codes, scheduling updates, or delivery confirmations by text.
Integration with Microsoft Teams & Webex
Clerk Chat is embedded in Microsoft Teams or Webex, organizations do not need additional tools or logins. Missed calls can trigger workflows that send personalized follow-up messages tied directly to CRM data in Salesforce or HubSpot.
Rick Garcia, EVP of Product and Marketing at Momentum, summed it up:
“Texting is the channel customers already know. Enhancing it with automation and RCS gives businesses new ways to build relationships and deliver value without asking customers to change how they communicate.”
Making Advanced Messaging Accessible
Clerk Chat also simplifies deployment. Prebuilt templates help businesses launch campaigns quickly without requiring specialized design or development resources. From interactive carousels to automated workflows, companies can improve customer engagement with minimal setup.
The Bottom Line
Messaging is no longer optional. It has become a critical component of business communication channels. With Momentum Messaging powered by Clerk Chat, businesses can gain a secure and integrated solution that enhances how they connect with customers and employees.
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